Like any of the best relationship, the healthy customer relationship needs the solid communication. The email marketing actually has been well proven as the utmost effective ways for communicating with the customers. With a right strategy, essentially you will use the email to considerably boost the return on the investment. Actually, research has shown that in every dollar being spent on the email marketing, the average of $44 is normally realized as ROI.
With the stats in the mind, the email marketing is an obvious choice when you are improving the rewards program of the engagement rate. Like other retention tools, the rewards program requires to be well monitored and also optimized so as to get the best out of this. Investing a time for the developing of the active email marketing strategies is a perfect way for ensuring the customers knows about the program. Much visible it that, the most likely shoppers are for the engagement in that engagement is what can turn the rewards programs into the profitable marketing tools for the brand. Here are five email marketing campaigns, rewards program that Edenred Company would recommend as it can supercharge the program’s engagements.
Boosting the Engagement with the Points Balance Email
The points balance emails actually are the simple way for encouraging the customers and the rewards program as they remind the shoppers the value which waits for them. Many customers are being enrolled in the number of various programs, and putting all the points to balances straight in the extreme way.
By sending the semi-regular balances emails, you will remind the customers of what they have already received with the program to what they will do and how they will earn much. This creates it extremely very easy for people to understand how to get much out of reward points they actually have and also on how to replicate the value in a future time. Additionally, these emails can increase visibility of the program by putting it back to the customers’ radar together with encouraging them spending more with the brand now for a future time.
Boosting the Engagement with the Birthday Reward Emails
Everybody loves to feel distinct, and the customers are not that different. That is the reasons shopper joins the reward programs at a first place. However, when being the member of the awesome program is the great start where you will take these feelings of luxury and inclusivity even more by incorporating the birthday rewards to the email marketing campaign.
Birthday rewards actually are the bonus rewards which customers earn each year on their own birthday. These reward act personalize the customer experience and create the more genuine connections. With the birthday reward you will provide the customers the type of the personal recognition which builds the trust and the positivity to them and the brand.
Sending customers the personalized the email which enable them the happy birthday with the gift of the reward points assists make the program’s to perks feel more of the simple discount. Other than the rewards to begin feel like the gifts, there are infinitely much more and personal and valuable. These positive feeling will pull the customers back to the program and then boost the engagement at once.
Boosting the Engagement with the Referral Programs Emails
The strong referral programs are the great addition to any of the rewards program, but so as to be the successful customers you need to refer their own friends. Advertising the program on the homepage and the social media channel is the great place to begin, but the email marketing will push it further.
Including the referral programs in marketing campaigns actually puts this as part of the program in front of the customers who already have expressed the interest when promoting the brand. By offering them all the information they required to know concerning the benefits for joining, they’re empowered so that they to become the better brand ambassadors for the exchange of
the valuable incentive which is your program rewards.
Boosting the Engagement with the Incentives Emails
The real thing is that the customers join the rewards program so as to get something. That is why they are called the rewards programs. It actually stands to the reason that the effective way of getting them to involve is to assure them of something valuable or exciting.
There are the couple of the ways you will do this with the email marketing. Actually the first thing is with the bonus points campaigns. Brands like the Sephora has been running the bonus points campaign for several years, promising the customers added rewards point when shopping during different time period. You will easily uphold this type of the campaign in the email by letting the shoppers to know when promotion will happen and how indeed they will earn the bonus points.
You can also increase value of the customers’ points for the time period. This type of the incentive puts the program as the best rewards for the reach by making the participation to immediately be more treasured. This type of the incentives reaffirms their judgment to join the program, and the positions an idea of the shopping with the brand as the highly valuable and the enjoyable experiences.
Boosting the Engagement with the Re-Engagement Emails
Re-engagement the emails are being sent to the customers who actually have stopped an engaging with the program to prompt them why they’re joining for a first place. Generally, you will determine these customers who are employing “4×4 engagement rules”. This regulation defines the disengaged customers as somebody who was very active as four times in the four weeks but not again.
Actually this type of the email marketing is the best opportunity for one to remind the customers about the value of their business. You need to take time to allow them to know how more you will appreciate their own business in a past and which you could love for having them back go to shop there again.
Creating the Lasting Engagement
By incorporating these campaigns to your own email marketing strategies, you are equipping the brand and the rewards programs with a firepower they require to create for long, lasting the relationships with the customers. Al things is it take someone to re-engage the little bit of the TLC.